Seattle — Starbucks Coffee Company plans to open a new Starbucks Reserve location spanning 23,000 square feet and three floors at the iconic Empire State Building in New York City. Starbucks Reserve® Empire State Building®, to open on Nov. 16, will be a one-of-a-kind destination that celebrates connecting over coffee through innovative coffee house experiences. The store will showcase the imagination of Starbucks with new and classic beverages crafted with Starbucks Reserve® coffee, immersive and imaginative hands-on workshops and tasting flights, and an extensive menu of Princi® shareable plates and entrees for all parts of the day.
“For almost three decades we have grown alongside the city of New York, where people from around the world gather to connect, explore and share ideas. The Starbucks Reserve Empire State Building store will bring people together in this diverse and dynamic city over incredible coffee and food experiences that celebrate human connection, which is at the heart of the Starbucks Experience,” says Mark Ring, senior vice president of U.S. retail at Starbucks.
“It has been our privilege to partner with Starbucks on this fantastic space, which is an expression of their coffee culture and quality. Tenants and visitors to the Empire State Building will benefit from this amazing new store, as will everyone in the neighborhood,” says Anthony E. Malkin, chairman, president and CEO at Empire State Realty Trust.
The Starbucks Reserve Empire State Building store will feature customer favorites from the Starbucks menu as well as seasonal favorites like Pumpkin Spice Latte and Peppermint Mocha — all crafted with Starbucks Reserve® coffee.
The store will offer several brewing methods, keeping the theatre of coffee at the center of the Starbucks Reserve experience. This location will also be the only store to offer beverages crafted with Cold Pressed Espresso, a patented brewing technology designed by the Starbucks Research and Development team that uses cold water and gentle, upward pressure to unlock a softer, sweeter espresso shot, similar to a slow-steeped cold brew. The method of cold pressing espresso to order, which tastes smooth, sweet and full-bodied, will open many possibilities for the future of cold craft coffee recipes.
Among the unique experiences offered at the store will be small group classes that provide hands-on learning grounded in coffee, beverage and mixology craft. The interactive, ticketed classes will offer one-of-a-kind experiences led by Starbucks baristas and mixologists. The store will also feature multiple imaginative tasting flights and food pairings.
The store, which is set to open on Nov. 16, will join the Starbucks Reserve store portfolio that includes six Starbucks Reserve Roasteries located in Seattle, Shanghai, Milan, New York, Tokyo and Chicago, as well as Starbucks Reserve stores and bars around the world.
Starbucks’ heritage in New York City dates to 1994 and the company has operated stores in the Empire State Building since 2008. New York City continues to be a place where Starbucks introduces new store concepts and offers a variety of experiences — from the first Starbucks® Pickup store to the immersive Starbucks Reserve® Roastery New York located in the Meatpacking district.
Founded in 1971, Starbucks Coffee Company today has more than 35,000 stores worldwide. For more information, visit www.starbucksreserve.com or www.starbucks.com.
SOURCE: Starbucks Coffee Company