Costa Mesa, Calif. — Sweetgreen, a mission-driven restaurant brand serving healthy food at scale, will open its first-ever Infinite Kitchen sweetlane location in Costa Mesa, Calif., on Nov. 18. The new restaurant marks an evolution in Sweetgreen’s reimagining of fast food — blending its in-store hospitality with the efficiency of its Infinite Kitchen technology and the added convenience of a drive-up sweetlane for digital customers.
First introduced as a pilot concept in 2022, the sweetlane was designed to offer a seamless pickup experience for digital orders. With more than a third of Sweetgreen orders now placed through its owned digital channels, the brand continues to evolve how guests connect with real food in ways that fit their lifestyle.
To use Sweetgreen’s “sweetlane,” customers can place orders in advance through the Sweetgreen app or website and pick them up directly through the drive-thru, where dedicated team members ensure each order is fresh and ready for quick handoff. The restaurant will also feature dine-in seating and in-store pickup for guests who prefer to order inside.
“We launched sweetlane to meet our digital customers where they are: busy, mobile and looking for better access to real food,” says Chris Tarrant, chief development officer at Sweetgreen. “As we expand the format across new markets, Costa Mesa represents an exciting next step in our journey to make healthy eating more convenient and accessible, without compromising on quality or experience.”
The new 2,295-square-foot Costa Mesa restaurant features seating for 32 guests.
Since 2007, Sweetgreen has reimagined what fast food can be: fresh, flavorful, and built on real relationships with growers. Born at the farmers market, Sweetgreen’s supply chain now spans the country, still rooted in relationships with local farmers and growers. The brand has more than 260 locations nationwide. For more information, visit www.Sweetgreen.com.
SOURCE: Sweetgreen