Carlsbad, Calif. — The Crack Shack, a San Diego-based casual restaurant chain that offers organic, locally-sourced chicken and egg dishes, recently opened its first location beyond California, taking its place amongst the fierce competition on the Las Vegas strip. With the intention to dazzle Las Vegas-style, The Crack Shack invested in audio/video solutions controlled by Xantech’s Video over IP Platform and ELAN.
“Being located at the Park MGM, Las Vegas’s newest hotel and casino, The Crack Shack’s owners knew they needed to go big to attract attention and fit the city’s over-the-top aesthetic,” says IT and automation professional Zack Paradise of Paradise InfoTech. “We designed and installed a 25-foot wide, eight-panel video wall, easily controlled by Xantech, that can show multiple broadcasts simultaneously. Managers can easily show multiple sporting events and toggle through them instantaneously by using the ELAN platform’s easy control of the Xantech VideoWall features.”
Additional video displays present menus and other digital signage content delivered by a Raspberry Pi running proprietary digital signage software, which is also routed through the Xantech solution and controlled through ELAN automation.
Every Crack Shack location — six in total — operates its audio and video networks through the same ELAN control system, allowing owners to quickly and easily monitor any of their restaurants from anywhere in the world through the ELAN mobile app. This gives them instant access to live surveillance camera feeds in addition to showing the content being displayed on each TV and the music being played through the speakers. Every function can be controlled remotely, so if the occasion calls for it, a restaurant’s audio and video can even be adjusted by management offsite.
“Over the last 4 years I’ve worked with the owners to integrate audio, video and surveillance systems by ELAN at all six of The Crack Shack locations,” Paradise says. “The industry has steadily become more and more AV-centric. Especially in high-competition markets like Las Vegas, restaurants are providing enhanced environments and control for their management staff with technologies such as video walls, digital signage, 24-hour surveillance and multi-zone audio that can be controlled from a smartphone.”
Even though new employees in Las Vegas hadn’t used the ELAN system before, they were up and running within 20 minutes because it’s so simple to operate. “There is huge value in having an easy, fast solution to manage audio and video that is identical across multiple locations, and I expect the brand to continue integrating ELAN systems and Xantech Video over IP as it expands to future locations,” Paradise adds.
Paradise InfoTech was founded as a full service IT company in San Diego that has grown to support the IT and automation needs of many companies across the southwestern U.S. For more information, visit www.paradise-infotech.com.
Nortek Security & Control LLC (NSC) is a global leader in smart connected devices and systems for residential, security, access control and digital health markets. Through its family of brands including 2GIG®, ELAN®, Linear®, GoControl®, Mighty Mule® and Numera®, NSC designs solutions for national telecoms, big box retailers, OEM partners, service providers, security dealers, technology integrators and consumers. For more information, visit nortekcontrol.com.
SOURCE: Nortek Security & Control LLC