Columbia, S.C. — Groucho’s Deli, a South Carolina-based sandwich shop with an 84-year legacy, has chosen Square’s comprehensive commerce platform to power its operations across more than 30 locations. By leveraging Square’s integrated hardware, software and partner ecosystem, Groucho’s is unifying its operations, streamlining service and preparing for its next phase of franchise expansion — without losing the neighborhood hospitality that has defined the brand for generations.
“As we look toward our next phase of growth, we needed a technology partner that could unify our operations across corporate and franchise locations while powering our in-store, online and third-party channels,” says Deric Rosenbaum, president of Groucho’s Deli. “Square’s all-in-one platform and open APIs have allowed us to consolidate our tech stack while integrating our best partner solutions. This marks a true milestone for us — not just a platform shift, but the foundation of our omnichannel commerce engine finally coming to life. Square empowers our teams to deliver efficiency and consistency at scale.”
Groucho’s Deli implemented Square’s full suite of commerce solutions, including Square Register and Square Handheld, for seamless front-of-house operations. On the software side, the chain is tapping into Square for Franchises, Square Loyalty, Square Gift Cards, Square Marketing and more.
Through Square’s partner ecosystem, Groucho’s has connected with best-in-class solutions, including Uber Eats and DoorDash for delivery, Ovation for real-time guest feedback and Bikky for customer data and analytics. These integrations flow natively from Square’s platform.
“What impressed us most was Square’s ability to deliver at scale,” adds Rosenbaum. “Transitioning more than 30 locations in just 3 days proved Square can move at the speed we need while keeping our teams and guests front and center, with minimal operational drag. With this foundation, we’re not only streamlining operations — we’re building the future of how Groucho’s connects with our guests.”
For more information, visit squareup.com/restaurants.
Founded in 1941 in Columbia, S.C., Groucho’s Deli has grown into a beloved regional brand known for its signature sandwiches, original sauces and commitment to community. With 31 locations across the Carolinas, Groucho’s blends tradition with innovation while staying true to its core values of service, quality and local connection. For more information, visit grouchos.com.
SOURCE: Square