Newton, Mass. — Paytronix Systems, Inc., an advanced digital guest experience platform, has teamed up with Aloha Poke Co., a premier fast-casual poke restaurant concept. Aloha Poke Co. has deployed the full Paytronix platform, including loyalty, order and delivery, and a white-labeled mobile app, to both its company-owned restaurants as well as a growing number of franchise locations. The points-based Aloha Rewards program encourages guests to spend and earn rewards that can be redeemed for bowls.
“Aloha Poke Co. selected Paytronix because it is an all-in-one system that includes loyalty, order and delivery and an app on a single platform. The simplicity of the Paytronix Platform made sense to us,” says Andy Mulherin, senior manager of operations services at Aloha Poke Co. “In addition, Paytronix’s integration with Toast allows us to directly control our menus via menu manager both top down and at individual locations.”
With a differentiated and focused menu, fast throughput and superior customer service, Aloha Poke has a customer return rate that is well above the QSR industry standard. The new Paytronix-powered Aloha Poke Rewards program gives the fast-growing brand a way to encourage guests to visit and spend more while also helping gather customer feedback.
Overall, Aloha Poke wants to leverage its rewards program to help retain customers and build a more data-driven marketing operation. Over time, this will enable them to reach out to members on a one-to-one basis with personalized offers and guide them to specific actions, such as downloading the app.
Founded in downtown Chicago’s French Market in 2016, Aloha Poke has grown to 18 locations throughout the Midwest, Southeast, Southwest and Mid-Atlantic.
Based in Newton, Mass., Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 30,000 locations. For more information, visit www.paytronix.com.
SOURCE: Paytronix