Frederick, Md. — Roy Rogers Restaurants, a western-themed quick-service restaurant chain based in Frederick, Md., has made key investments in remodeling and technology initiatives to drive brand growth with franchise partners.
Renovating a collection of restaurants that were built in different decades and survived a host of design trends was a challenging goal. The stores needed changes, both inside and out, to ultimately look and feel like they belong to the same family. The design had to respect the past, while improving convenience for guests and speed of service — affecting both sides of the counter for years to come. The result is an operationally efficient redesign that keeps its genuine ‘look and feel’ with a modern twist by using natural wood, neutral colors and warm lighting.
“We constantly look at all aspects of our operations to make our brand more relevant and drive home our positioning of being a cut above the typical quick-service restaurant,” says Jim Plamondon, co-president of Roy Rogers. “At the same time, we are intently focused on increasing efficiencies both to enhance guest satisfaction and build our bottom line. We’re fully invested in achieving these goals and optimistic these changes will improve profitability and attract new customers and franchisees.”
“The mission behind the redesign and remodel initiative is to highlight the brand’s honest, natural and inviting elements,” adds Plamondon. “The materials used, from wood and black iron, down to the nuts and bolts, should provide a simple look that’s clean, warm, honest and natural.”
SOURCE: Roy Rogers Restaurants