Pasadena, Calif. — Wetzel’s Pretzels has appointed Vincent Montanelli to the company’s top leadership position. Montanelli joined Wetzel’s nearly 20 years ago as the senior vice president of operations and most recently held the post of COO. He will maintain the COO title with the promotion, taking on the highest leadership responsibilities for the organization.
“I was excited to join the Wetzel’s team nearly 20 years ago, because of its unique combination of serving a fresh, high-quality product, while maintaining simple operations and a proven business model,” says Montanelli. “In this new role, I look forward to enhancing our guest experience and growing our network in new and innovative ways.”
Montanelli’s responsibilities have included training, operations and procurement, while designing and implementing strategies to bring pretzels to the people no matter the platform. His past work with well-established brands like Jamba Juice, Baskin-Robbins and McDonald’s also resulted in overarching success and executing growth plans.
Wetzel’s was founded in Pasadena, Calif., in 1994. Today, Wetzel’s Pretzels has grown to more than 370 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™. For more information, visit https://www.wetzelsfranchising.com.
SOURCE: Wetzel’s Pretzels