San Diego — QDOBA Mexican Eats® (QDOBA), the largest franchise opportunity in the fast-casual Mexican segment, has added three industry leaders to its development team. Joining the leading concept is Lori Osley as vice president of franchise development, Kyle Brown as director of design and architecture, and Anthony Friel as project manager. The group of trade veterans will spearhead continued growth efforts by offering extended support to new and existing franchisees.
Osley is joining QDOBA with substantial development experience through her work with Sonic Drive-In’s as the senior director of franchise development. With more than 15 years of experience within the industry, Osley will be guiding QDOBA’s strategic growth initiatives.
Brown has served in a variety of project management and design roles; most notably, he had pivotal roles at Sonic Drive-In and Blaze Pizza prior to joining QDOBA. Brown will provide extensive support on traditional and non-traditional store designs.
Friel’s experience in restaurant construction runs deep. He is joining QDOBA with 17 years of construction experience, aiding concepts like Modern Market and Kinetic Projects. Friel will utilize his vast experiences to provide franchisees with construction and development support for all restaurant formats.
“While exploring a variety of franchise development leadership opportunities, I had a strong list of criteria for the brand that I was seeking to join — the brand has to offer a great return on investment, the opportunity to onboard with various models of investments and ample white space to allow for continual franchise growth. QDOBA checked all of those boxes, and more,” says Osley. “Joining a strong team, especially with the addition of Kyle and Anthony, gives me ample room to grow as a professional and learn from the best.”
Osley, Brown and Friel are joining the QDOBA team during a monumental period for the brand. Entering 2022 with their largest franchise deal in brand history after closing 2021 with 60 franchise commitments — they are ready to spearhead the brand’s growth by expanding the unit count of existing franchisees, connecting with new talented operators and offering extensive design and construction aid for operators.
QDOBA is a fast-casual Mexican restaurant with more than 740 locations throughout the U.S. and Canada. For more information, visit https://www.qdobafranchise.com.
[EDITOR’S NOTE]: To read the November 2020 cover story on QDOBA from Retail & Restaurant Facility Business magazine, click here.
SOURCE: QDOBA Mexican Eats