QDOBA Signs Largest Franchise Deal in Brand History

by Katie Lee

West Palm Beach, Fla. — QDOBA Mexican Eats® (QDOBA), the largest franchise opportunity within the fast-casual Mexican segment, has signed a multi-unit franchise development agreement to bring 30 locations to North Dade, Broward and Palm Beach counties in southern Florida over the next 10 years.

At the helm of the brand’s largest deal is Michael Guiffre, who has over two decades of leadership experience within the construction industry overseeing organization structure, customer relations and development. Guiffre’s first venture into restaurant operations was with Dunkin’, where he was the operating partner for 10 locations.

The agreement comes as QDOBA charges into an aggressive growth phase, its sights set on expanding to 2,000 units through a mix of existing franchisees adding more units, signing new franchise agreements, and continuing corporate development. Following 60 franchise commitments in 2021, the brand is already working with several experienced franchisee groups interested in developing into major markets for 2022.

The QDOBA franchise opportunity has flexible footprint options that allow the brand to work well in a variety of traditional and non-traditional venues. With several dayparts, broad consumer appeal and a strong off-premises/catering business, franchisees are well-positioned for sustained success. Furthermore, QDOBA’s streamlined and efficient buildouts reduce development costs for its franchisees.

“This deal is a tremendous step for QDOBA, and it further situates us as the key player in the Mexican fast-casual segment,” says Jim Sullivan, chief development officer at QDOBA. “Franchising with QDOBA gives operators the ability to grow with a nationally recognized brand that offers a great return on investment and tremendous corporate support. This is an opportunity that is second to none, and operators like Michael recognize that.”

QDOBA is a fast-casual Mexican restaurant with more than 740 locations throughout the U.S. and Canada. QDOBA is prioritizing franchise growth in key markets such as Arizona, Georgia, Ohio, Nevada, New Jersey, New York, Texas and Pennsylvania. For more information, visit https://www.qdobafranchise.com and www.QDOBA.com.



SOURCE: QDOBA Mexican Eats®

You may also like