QDOBA Mexican Eats Accelerates Expansion in Non-Traditional Venues

by Katie Lee

San Diego — QDOBA Mexican Eats®, the largest franchise opportunity in the fast-casual Mexican segment, continues to grow its non-traditional footprint across universities, airports and other venues. Since August, the brand has opened eight locations on college campuses across the country — including University of Cincinnati, University of Nebraska-Lincoln, Purdue University, University of Pittsburgh-Bradford, ASU Polytechnic, North Carolina A&T University, Kentucky State University and Northern Illinois University. An additional two non-traditional locations are slated to open by the end of the year.

This year’s non-traditional openings add to a collection of QDOBA restaurants which includes flexible footprints in several highly attractive settings. QDOBA has nearly 100 restaurants in non-traditional environments open today, including dozens of restaurants on university and college campuses, military bases, airports and a variety of other venues.

“Our success in growing the non-traditional segment of the business comes from our belief that we bring flavor to people’s lives no matter where their lives take them,” says Mary Richardson, director of license operations and business development at QDOBA. “We are a nimble brand that works with partners on space restrictions and menu offerings to meet their needs and the needs of the customers they serve. College campuses and military bases especially are looking for fresh and healthy options, and QDOBA’s menu is a perfect fit. As we continue to strengthen our existing partnerships and develop new ones, we’re eager to expand our non-traditional footprint.”

Several design and floor plan options make QDOBA an attractive development opportunity within airports, university campuses, hospitals and other venues.

QDOBA is a fast-casual Mexican restaurant with more than 730 locations in the U.S. and Canada. QDOBA is prioritizing franchise growth in key markets such as Arizona, Southern California, South Florida, Georgia, Ohio, Nevada, New Jersey, New York, Texas and Pennsylvania. For more information, visit www.qdobafranchise.com.

 

 

SOURCE: QDOBA Mexican Eats®

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