Pittsburgh — American Eagle Outfitters, Inc. plans to open its first company-owned and operated store in Mexico City next month.
Pittsburgh — American Eagle Outfitters, Inc. plans to open its first company-owned and operated store in Mexico City next month. The store will open February 20, 2013, and will be located in the Perisur’s shopping center, a mall located in the south part of Mexico City. Aligning with its strategy plan to fortify and expand in North America; AEO plans to open a series of vertically owned and operated stores in Mexico. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form.
“Mexico presents an exciting market opportunity for AEO, where we have evidence of strong brand acceptance through the positive response to our Mexico-specific e-commerce site which we launched in fall of 2012 bringing a multi-channel experience to our customers,” says CEO Robert Hanson. “We plan to open six company-owned stores this year, and to profitably scale the business over the next several years. We view Mexico as an important launch that will drive our longer term approach to global expansion.”
In 2012, American Eagle Outfitters successfully licensed stores in Japan, Israel and Poland and continues to grow its presence in the Middle East. American Eagle Outfitters is currently present in 13 countries and ships online to 77 countries internationally.
American Eagle Outfitters, Inc. is a leading global specialty retailer under the American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America. American Eagle Outfitters and Aerie merchandise also is available at approximately 50 international franchise stores in 13 countries. For more information, visit www.ae.com.
SOURCE: American Eagle Outfitters, Inc.