São Paulo — Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in Brazil this April, in partnership with its Brazil licensee, Alpar do Brasil. The 1,000-square-foot flagship store is located at Morumbi Mall in São Paulo.
The store’s official grand opening will take place on April 28, 2022.
Additional store openings are planned in Brazil for later this year and beyond, anticipating more than 60 stores across the country over the next 5 years. An e-commerce site is slated to launch this month as well.
The flagship store will feature a classic contemporary store design concept, with coordinated color collections and design touches that evoke the authentic connection between the U.S. Polo Assn. brand and the sport of polo.
“We have been eager to expand our global brick-and-mortar strategy in Brazil,” says J. Michael Prince, president and CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries. “We are thrilled to partner with Alpar do Brasil, an outstanding leader in the retail industry in this country. We look forward to building and developing our partnership in the coming years with more stores and a strong digital presence.”
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. The brand has a multi-billion-dollar global footprint and worldwide distribution through approximately 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce in 194 countries worldwide. For more information, visit www.uspoloassnglobal.com.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties. For more information, visit www.globalpolo.com.
Alpar do Brasil has been operating in the field of footwear, clothing and sporting goods since 1997, serving retailers of all sizes. Today it is the largest operator of leading brands in Brazil. For more information, visit www.alpardobrasil.com.br.
SOURCE: U.S. Polo Assn.