— By Greg Pittman —
How exterior painting enhances curb appeal and draws in customers.
The visual appeal of the outside of a business can play an integral role in attracting customers and ensuring its success. One of the most effective ways to enhance curb appeal that business owners tend to look is through exterior painting.
Regardless of the type of business you’re running — whether a restaurant, retail store, medical facility, educational institute, fitness center or hotel — the building’s exterior is the first impression for the passersby. It can make all the difference of them wanting to come into the business or simply walk by. A well-maintained exterior signals professionalism, trustworthiness and attention to detail, which is particularly important for businesses that rely on walk-in traffic. Let’s dive into more reasons why a fresh exterior paint job may be just the thing your business needs to propel it to further success this year.
1. Brand Image Enhancement
A fresh paint job enhances your property’s aesthetic appeal. It can make an old building look new and leave a lasting impression on clients. It can also tell a story or theme — whether you are trying to communicate that your business is fun, hip or modern, or even trustworthy. Even if you’re painting the building’s exterior the same color as before, you’ll be surprised at what a difference that fresh coat of paint can make do! It’s the quality of your building’s appearance that is often associated with the service you provide. Customers who see a well-maintained exterior are more likely to assume that the business offers high-quality products or services. This association can help enhance the brand image and drive in customers who want to walk through the front doors.
2. Boost in Productivity
An inviting and well-maintained workspace can elevate an employee’s morale which, in turn, can uplift a working environment and enhance productivity. Employees who work in an aesthetically pleasing environment are more likely to feel motivated and engaged, leading to increased productivity and job satisfaction. So, investing in exterior — and even interior — painting isn’t just costumer-facing, but can also contribute to employees’ positive morales.
3. Valuable ROI
Commercial painting is a cost-effective investment that not only augments the visual appeal of a business, but also significantly increases its market value. As we discussed already, a well-maintained exterior can attract more customers, thus leading to an increase in sales and revenue. A fresh coat of paint can also make a property more appealing to potential buyers if you’re looking to sell, and thus increasing its market value. It’s an intelligent investment for business owners looking to maximize their return on investment.
4. Distinctive Competitive Edge
Business owners are always trying to think of ways to stand out and set themselves apart from the rest of their competition. A refreshed appearance can just do that. A well-painted exterior can make the business look inviting to new, potential customers and establish a contrast with industry competitors. It’s an easy, but effective way businesses can demonstrate their commitment to excellence and gain a competitive edge.
5. Crucial Preventative Maintenance
Beyond aesthetic improvements, professional painting services can identify and help solve potential structural issues, safeguarding the business investment. Regular maintenance and painting can help prevent damage to the building’s exterior, such as cracks or unseen water damage. This not only preserves the building’s appearance but also helps protect the underlying structure, ensuring the property’s longevity. By addressing potential issues early on, owners can save money on repairs that can turn costly in the long run.
Selecting The Right Colors for Your Business
Now that we’ve gone over the benefits of investing in an exterior paint job for your business, choosing the right colors for your property is the next step. It involves more than just personal preference; it requires an understanding of color psychology and branding. The strategic use of colors can attract customers and influence their behavior. For instance, a bright, welcoming color on the exterior of a restaurant can tell a story and draw in diners, while a well-chosen color scheme for a retail store can demonstrate a theme and entice shoppers to enter. It’s vital that business owners understand just how color psychology and branding can influence customer’s behaviors, and then to utilize that to their advantage.
Color Psychology
Different colors evoke different emotions and responses! For example, blue is often associated with trust and calmness, making it a good choice for medical facilities or spas. Red, on the other hand, can stimulate appetite and is often used in restaurants. Owners may want to consult with professional designers or color consultants who understand color psychology and can make sure owners are choosing the right colors that align with their desired brand image and customer experience.
Brand Identity
Colors should align with the brand’s identity, logo and overall message. A children’s retail store might use bright, playful primary colors to attract kids and their parents, while a high-end boutique might opt for more muted, sophisticated tones with creams and blushes. By selecting colors that reflect the brand’s identity, businesses can create a cohesive and memorable shopping experience for customers.
Final Thoughts
Overall, exterior painting is a powerful tool for enhancing curb appeal and enticing new customers. Business owners can stand out from the competition by creating a welcoming and attractive exterior by carefully selecting colors that align with the brand’s identity and the target audience’s preferences. Painting an exterior of a building, no matter what size, is a difficult process, which is why owners should rely on the professionals to make sure the job is done to perfection and will stand the test of time, including through all seasons and storms. Don’t underestimate the power of paint. It can be just the thing that can help your business attract more foot traffic and leave a positive impression on the community it serves!
— Greg Pittman is director of commercial painting service at Five Star Painting, a Neighborly company. Previously a multi-unit franchise owner at Five Star Painting, Pittman has built a commercial division and has over 25 years of senior management experience in construction project management and strategic planning.