New York City — Primark, an international clothing retailer that offers quality fashion at value prices, has signed a lease for its first storefront in Manhattan. To be located in Herald Square in the revitalized Penn District, the new store will serve as a flagship location for Primark.
Located directly across the street from Penn Station, the most highly trafficked train station in the country, the new store will be situated in a prime location to attract commuter foot traffic, enabling Primark to reach more shoppers in the region than ever before. The Herald Square store will have more than 54,000 square feet of retail selling space, offering the retailer’s unique combination of the latest fashion trends and essentials for the whole family, as well as homewares and beauty across four floors. This will be the brand’s 11th store in the state of New York, once its new store in Queens at Queens Center opens later this year.
With more than 450 stores across 17 countries, Primark has been strategically expanding across the U.S. for almost a decade. Signing this lease in Manhattan is an important step in Primark’s growth ambitions. Primark US currently operates 27 stores in 11 states, soon to be 12. In addition to Queens Center, Primark will open a new store in McAllen, Texas, this year — marking its first in the state of Texas.
“Opening a location in the epicenter of U.S. fashion is going to be an exciting milestone for Primark US,” says Kevin Tulip, president of Primark US. “When the opportunity arose to bring Primark to Herald Square in Manhattan, a store with exceptionally high foot traffic, national influence and perfectly located to attract customers who already know us from other Primark stores in the boroughs and surrounding areas, we knew it was the perfect fit. We’re thrilled to bring more affordable quality fashion directly to Manhattanites, commuters and people across the world who are visiting the great city of New York.”
New York-based Vornado Realty Trust handled the leasing.
“The Penn District is transforming into a dynamic new district offering the best in class of retail, restaurants and lifestyle offerings. We are excited for Primark to open its first Manhattan location in this vibrant neighborhood,” says Ed Hogan, executive vice president of retail leasing at Vornado. “We look forward to working with the Primark team as they welcome their first Manhattan customers to experience all that the new store — and neighborhood — has to offer.”
The opening date for Primark Herald Square will be announced at a later time. For more information, visit www.primark.com.
Primark is an international fashion retailer in 17 countries in Europe and the U.S. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.
Primark is working to make more sustainable fashion affordable for everyone. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. For more information, visit https://corporate.primark.com/en-us.
SOURCE: Primark