Alpharetta, Ga. — Surcheros® is on a steady growth path as it builds on a successful 2024 with ambitious plans for the upcoming year. With a 29% revenue increase from 2023 to 2024, Surcheros is gaining momentum and attracting franchise interest due to its strong AUVs, cost-effective buildout models and flexible real estate options. The brand currently operates 34 locations across Georgia, Florida and Tennessee.
In 2024, the brand opened nearly 10 new stores and entered new markets in Tennessee and is set to enter South Carolina, while also strengthening its presence in core regions like Georgia and Florida. In October, Surcheros opened its first location in Tennessee. In December, the company will open its first South Carolina location, in Columbia.
“This year has been a remarkable jump for Surcheros, sparked by steady expansion, increased sales and an ever-growing family of franchise partners,” says Luke Christian, founder and CEO of Surcheros ®. “Our partners, particularly our multi-unit owners, are a testament to our brand’s strengths and help us shine as a franchise of choice. They have been integral in our growth in 2024 and will continue to be key players into next year and beyond.”
Surcheros has welcomed several new franchise groups this year, including experienced multi-unit owners contributing to the brand’s momentum. With these new partnerships, the company has strengthened its Southeast presence and is on track to open 100 additional units over the next 5 years, with corporate-owned and franchise locations.
Looking ahead for 2025, Surcheros aims to open at least 12 new stores with targeted growth in key markets such as Jacksonville, Fla.; Birmingham, Ala.; and Charlotte, N.C.
A Tex Mex brand founded in 2007, Surcheros brings together big taste and bold flavors with Southern hospitality. For more information, visit www.surcheros.com and www.surcheros.com/franchising.
SOURCE: Surcheros®