Guangzhou, China — At the dawn of a new year, fast-fashion brand URBAN REVIVO (UR) is celebrating significant milestones in its international market expansion throughout 2024 and unveiling ambitious plans for further global outreach in 2025. Building on a successful entry into Southeast Asian markets, URBAN REVIVO now sets its sights on major fashion capitals worldwide.
In a pivotal year, URBAN REVIVO opened nine new stores across key Southeast Asian markets including Singapore, Malaysia, Thailand, Vietnam and the Philippines. This expansion brings the total number of the brand’s stores in the region to nearly 20.
“As a brand committed to globalizing fashion retail, our breakthroughs in overseas markets during 2024 have been remarkable,” says Richard Tang, CEO of URBAN REVIVO’s international business. “The continuous opening of new stores reflects not just our expansion speed but also strong market confidence in URBAN REVIVO. Our performance in Southeast Asia exceeded expectations with several stores becoming profitable immediately upon opening.”
URBAN REVIVO plans to expand into iconic global fashion cities such as London, New York City, Tokyo and Hong Kong in 2025. While accelerating its expansion into new markets, the brand will continue to strengthen its presence in Southeast Asia through franchising in addition to direct operations.
URBAN REVIVO has emerged as a prominent name in the global fast-fashion industry since its inception in 2006.
URBAN REVIVO (UR) has over 400 stores in China, Singapore, Malaysia, Thailand, Vietnam and the Philippines, with an extensive online network in Europe, North America and beyond. The brand’s mission is to make high-quality fashion accessible to everyone and to become the world’s most influential fashion brand.
SOURCE: URBAN REVIVO