Taco John’s Unveils Optimized Business Model to Accelerate Franchise Growth

by Katie Lee

Cheyenne, Wyo. — Taco John’s® is charting a bold new course for franchise growth with its optimized business model. Focused on driving unit-level profitability and expanding market reach, the brand has introduced strategic improvements in operations, franchise development, branding and technology.

“There’s never been a more opportune time to grow with Taco John’s,” says Heather Neary, president and CEO. “With prime territories available for growth, our enhanced development and performance strategies remain centered on finding franchisees who align with our business strategy and rich culture, while continuing to prioritize innovation and maximize unit-level profitability.”

Taco John’s is driving franchise growth through strategic optimization in four key areas:

1. Operational Simplification: Collaboration with store teams and the brand’s independent franchisee association, Association of Taco John’s Franchisees (ATJF), has resulted in simplified back-of-house processes, creating a more efficient and seamless operations model.

2. Accelerated Development: Enhanced market analysis and tailored franchise growth plans are fueling expansion in existing markets and new territories. Future-ready, value-engineered prototypes and real estate strategies provide scalable opportunities for operators.

3. Revitalized Branding: Updates include refreshed signage, refreshed color palettes and modernized store design elements.

4. Advanced Technology: From a cloud-based POS system to AI-driven tools and alternative ordering systems, Taco John’s is equipping franchisees with cutting-edge solutions to help drive success.

Instrumental to this momentum has been the appointment of Shannon Iverson, Taco John’s vice president of development. Since joining in early 2024, Iverson brings deep industry expertise, including her role in helping scale Marco’s Pizza to 1,200 locations and facilitated expansion into Mexico during her tenure.

“This modernization has truly optimized our business model, making it easier than ever for our franchisees to thrive,” says Iverson. “We’re combining innovative tools with proven systems to support our franchisees while continuing to deliver bold, fresh flavors our guests love.”

Operating nearly 350 locations across 22 states, Taco John’s is targeting expansion in the Upper Midwest and Rocky Mountain regions while also exploring non-traditional growth opportunities nationwide. Comprehensive support for franchisees spans development, training, operations, marketing, supply chain and technology.

Founded in 1969 in Cheyenne, Wyo., Taco John’s® operates and franchises nearly 350 restaurants across 22 states. For more information, visit www.TacoJohns.com and https://tacojohnsfranchise.com/.

SOURCE: Taco John’s®

You may also like