Hartland, Wis. — Batteries Plus enters 2025 following another record-setting year of growth in 2024. Last year, the growing brand signed 57 new agreements spanning 11 states and opened 30 new stores across 15 states.
Highlighting 2024’s growth was a landmark ‘Market Stewardship’ agreement signed in Phoenix. This agreement represents only the second deal of its kind for Batteries Plus, building on the success of the program introduced in 2023. The Market Stewardship program, a hybrid of Master Franchise and Area Development agreements, provides franchisees exclusive rights to an entire market, creating significant opportunities for strategic, multi-unit expansion.
“The continued success of our entire franchise system underscores the appeal of Batteries Plus as a robust and scalable business opportunity,” says Brandon Mangual, vice president of franchise development for Batteries Plus. “The Phoenix agreement, another successful example of our Market Stewardship program in action, demonstrates how this model empowers multi-unit operators to bring our essential products and services to entire regions efficiently and effectively.”
Batteries Plus accomplished robust nationwide growth in 2024, with new locations opening in key markets such as California, Florida, Michigan, New York, North Carolina, Texas and more.
“As we look ahead in 2025, we’re excited to build on this momentum by expanding our footprint and delivering innovative solutions that meet the needs of consumers and businesses alike,” says Joe Malmuth, chief development officer of Batteries Plus.
In 2025, Batteries Plus aims to achieve 50 new signings and open 30 additional locations nationwide. The brand will continue to leverage its Market Stewardship program to create new opportunities for franchisees and drive impactful growth in key markets.
Batteries Plus, founded in 1988 and headquartered in Hartland, Wis., is a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. For more information, visit www.batteriesplusfranchise.com.
SOURCE: Batteries Plus