El Segundo, Calif. — Fabletics, the world’s largest digitally native activewear brand, has expanded Meera Bhatia’s role from chief operating officer (COO) to Fabletics’ president and COO, and promoted Carly Gomez to chief marketing officer (CMO). As Fabletics enters its next phase of growth, both leaders will continue to play critical roles in propelling the brand forward, enhancing customer engagement and driving operational excellence.
“Meera and Carly have been exceptional leaders for our team during a pivotal point in our growth trajectory,” says Adam Goldenberg, co-founder and CEO of Fabletics. “This is a big year for Fabletics, as we are on track exceed $1 billion in revenue while continuing to expand our retail fleet beyond our current 100+ stores. We’re introducing new store formats and pursuing plans for international expansion — all while continuing to deliver the innovative partnerships and best-in-class product we are known for. We are thrilled to have Meera and Carly expand their roles and position us for continued success.”
Since joining Fabletics in February 2020, Bhatia has been instrumental in driving the brand’s transformational growth. As COO of Fabletics, she has led initiatives across e-commerce, production, operations and technology, while also spearheading the brand’s successful expansion into new channels. Her appointment to president and COO expands her responsibilities to now include product creation, retail, wholesale and international operations, aligning both brand and operations under one leader.
Starting as senior vice president of brand marketing at Fabletics in April 2024, Gomez has now assumed the role of chief marketing officer, leading all brand, digital innovation and customer engagement initiatives.
Founded in 2013 and headquartered in El Segundo, Calif., Fabletics is the largest digitally native activewear brand in the world. The brand also has more than 100 state-of-the-art retail stores. Customers can shop Fabletics collections in the U.S., Canada and Europe.
SOURCE: Fabletics