Dallas — Chuck E. Cheese, America’s favorite arcade and family entertainment center, is launching a new arcade concept, Chuck’s Arcade™. The new concept combines classic games and the hottest new games alongside iconic Chuck E. Cheese animatronic characters.
The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night. Chuck’s Arcade™ is a modern-day love letter to the games and people who made Chuck E. Cheese great.
“Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” says David McKillips, CEO of Chuck E. Cheese. “Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls. Chuck’s Arcade™ is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”
Chuck’s Arcade™ locations are now open in major malls across the country including in St. Petersburg, Fla.; Trumbull, Conn.; Oklahoma City and Tulsa, Okla.; Victor, N.Y.; Buford, Ga.; El Paso, Texas; Nashua and Salem, N.H.; and St. Louis, with more locations on the horizon.
As Chuck E. Cheese approaches its 50th anniversary, the brand is expanding with 10 Chuck’s Arcade™ locations across eight states — including the one-of-a-kind Chuck’s Arcade and Pizzeria in Kansas City, Mo., featuring original artwork spanning the history of Chuck E. Cheese and a full menu. Every Chuck’s Arcade™ offers a unique environment, with a distinct lineup of today’s hottest games and a rotating mix of retro classics. No two locations are exactly alike.
For more information, visit www.chucksarcade.fun.
SOURCE: Chuck E. Cheese