Irvine, Calif. — Effective August 18, 2025, Nate Smith will become president and chief executive officer and director of Tilly’s, Inc. In conjunction with this appointment, Hezy Shaked, co-founder, executive chairman and current president/CEO, will transition into the executive chairman role effective on that date.
“On behalf of myself and the board, we are very excited to have Nate join our leadership team, and I am looking forward to working closely with him as he transitions into Tillys,” says Shaked. “We believe Nate’s combination of robust industry experience, core values and strategic vision will help revitalize our brand and drive further improvements in our business during this important time.”
Smith has served as chief executive officer of Marolina Outdoor, Inc. since September 2024. Previously, he was president, Americas, of Boardriders, Inc. from June 2017 to April 2024. Prior to Boardriders, Smith served as vice president/general manager, North American wholesale, at Oakley, Inc. from September 2015 to June 2017.
Tillys is a leading, destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men, young women, boys and girls with an extensive selection of iconic global, emerging and proprietary brands rooted in an active, outdoor and social lifestyle. Tillys is headquartered in Irvine, Calif., and currently operates 232 total stores across 33 states, as well as its website, www.tillys.com.
SOURCE: Tilly’s, Inc.