Goodlettsville, Tenn. — Dollar General Corporation has promoted Emily Taylor to be the company’s new chief operating officer (COO), effective Nov. 16, 2025. She most recently served as Dollar General’s executive vice president and chief merchandising officer.
Taylor brings more than 25 years of Dollar General experience to the COO role, having first joined the company in 1998. As COO, she will have responsibility for store operations, global supply chain, merchandising, marketing and digital, real estate and store development, decision science, and process improvement organizations.
“Emily’s strategic vision and tenured understanding of the vital role DG plays in our customers’ lives will be invaluable as she expands her responsibilities as COO,” says Todd Vasos, chief executive officer. “During her tenure, Emily and her team have consistently enhanced the shopping experience both in-store and through various digital and delivery initiatives, elevated the Dollar General and pOpshelf® brands and improved operational efficiency, benefiting customers across the more than 20,000 communities we serve.”
In conjunction with Taylor’s appointment, Dollar General has made additional organizational changes including the promotion of Bryan Wheeler to executive vice president and chief merchandising officer; the transition of Pooh Vichidvongsa to senior vice president, general merchandise manager; and the elevation of Shareeka Meadows to senior vice president, pOpshelf®.
“Elevating and expanding the roles of Bryan (Wheeler), Pooh (Vichidvongsa) and Shareeka (Meadows) recognizes the ongoing contributions of these three leaders, aligns with our strategic growth across merchandising, and supports an operating priority to invest in the growth and development of our teams,” says Vasos. “With a strong, experienced leadership team in place across store operations, supply chain and merchandising, the company is well-positioned to advance under Emily’s leadership as COO.”
Wheeler joined Dollar General in 2006 as vice president, division merchandise manager and has served as senior vice president, general merchandise manager since 2017. Prior to joining DG, Wheeler spent more than 20 years at Kmart.
Vichidvongsa has served as senior vice president, pOpshelf®, since 2024 leading merchandising, marketing and store operations for all stores in 21 states. She now returns to the Dollar General line of business as its senior vice president, general merchandise manager. Vichidvongsa joined Dollar General in 2008.
Meadows, who joined Dollar General in 2012, has served as vice president, division merchandise manager for pOpshelf® since 2024. In her new role as senior vice president, pOpshelf®, she will oversee the entire pOpshelf® line of business including merchandising, marketing and store operations.
In addition to these organizational moves and effective Nov. 12th, the company has eliminated the position of executive vice president, strategy and development and has announced that Steve Deckard has left the company.
Founded in 1939, Dollar General Corporation has more than 20,700 stores under the banners of Dollar General, DG Market, DGX and pOpshelf® stores across the United States and Mi Súper Dollar General stores in Mexico.
SOURCE: Dollar General Corporation