New York City — 16 Handles, the upscale frozen yogurt and dessert franchise, is bringing its concept to the West Coast, announcing its first-ever expansion into California with eight units planned across some of the state’s most high-demand markets. Initial locations are already in development across the Los Angeles metro area, the San Fernando Valley, the San Francisco Bay area and North San Diego.
“We’ve always seen California as a natural second home for 16 Handles, but we wanted to enter the market the right way, with strong operators and lots of momentum,” says Neil Hershman, CEO of 16 Handles. “Our marketing and nationwide growth has created a viral resurgence of frozen yogurt, and we think it’s time for the West Coast to try the world’s best frozen yogurt and soft serve.”
With 16 rotating soft-serve flavors, over 50 toppings and sauces, and frozen novelties like cakes, take-home pints and DŌ gourmet edible cookie dough, 16 Handles continues to redefine what a frozen dessert experience can be.
16 Handles opened its first store in Manhattan’s East Village in 2008, becoming the first self-serve frozen yogurt shop in New York City. Since then, the brand has expanded to 40+ locations through franchising. For more information, visit www.16handles.com and https://16handles.com/franchise/.
SOURCE: 16 Handles