Los Angeles — OLIVE YOUNG, a leading beauty and lifestyle retailer from Korea, has officially opened OLIVE YOUNG Pasadena, its first brick-and-mortar store in the United States. The company also launched a U.S.-exclusive online store, expanding access to customers nationwide.
Located at 58 W. Colorado Blvd., the 8,647-square-foot OLIVE YOUNG Pasadena marks a significant milestone in the brand’s global expansion. Inspired by the fast-moving beauty culture and retail energy of Seoul, the store offers a highly curated assortment of trending K-beauty, wellness and globally popular brands across skincare, makeup, hair care, wellness and lifestyle categories.
OLIVE YOUNG is designed to deliver a personalized beauty shopping experience by creating category-specific zones throughout the store, where each space is tailored to help customers easily discover products based on their individual needs.
Within each category, customers can shop by key factors such as ingredients, skin concerns, product function and texture, making it easier to find the right fit. The store also emphasizes a “try before you buy” experience, supported by dedicated skincare-focused displays for key categories such as serums, toner pads, sunscreens and beauty devices, along with water-basin stations designed specifically for double cleansing, allowing customers to test products in a more hands-on and experiential way.
OLIVE YOUNG stores also offer complimentary services, from skin scans to scalp analysis, guiding customers to understand their needs and start building their own routines. Through personalized skin scanning technology, customers can better understand their skin concerns and receive tailored product recommendations, bringing a more customized and interactive approach to beauty retail.
The store also features a “THE BEAUTY LAB” zone, where customers can learn the fundamentals of healthy beauty through expert-guided sessions built around skin scan insights. These one-point sessions, called “Skincare Lessons,” are designed to make K-beauty routines more accessible and personalized, covering topics such as sunscreen, toner pads, serum layering and double cleansing tailored to individual beauty needs.
“At OLIVE YOUNG, we aim to create a space where customers can discover what works best for them — both in-store and online,” says Gaeun Kwon, CEO of OLIVE YOUNG USA. “Our U.S. debut marks an important step in bringing a more personalized and seamless beauty discovery experience to American consumers, grounded in our strengths in curation, innovation and customer experience.”
The Pasadena store opening marks the beginning of OLIVE YOUNG’s U.S. journey.
Established in 1999, OLIVE YOUNG has over 1,380 stores in South Korea, more than 20 years of expertise and strong global partnerships. OLIVE YOUNG is part of CJ Group, a global lifestyle company based in South Korea. For more information, visit www.us.oliveyoung.com.
SOURCE: CJ OLIVE YOUNG