Plano, Texas — As the global appetite for chicken grows, KFC is answering the call by challenging the sameness across quick-service chicken. In addition to evolving its food and beverage offerings, KFC is offering a new restaurant design. In the coming weeks, this global rollout is expected to expand across Australia and the U.S., with additional markets following through 2026.
Beginning this summer, the brand is set to open a new generation of spaces designed for hospitality, not just efficiency — with environments that feel more dynamic and adapt throughout the day to meet different occasions. These next-gen restaurants are designed to elevate the dining experience and bring KFC’s signature hospitality to life, taking shape across key markets through distinct new formats.
The first expressions of these newly designed spaces include:
• An open-concept design in McKinney, Texas, reinterpreting the brand’s heritage with modern energy, expected to open late summer.
• A fully immersive, two-story restaurant in Dubai, showcasing one of the boldest expressions of the brand’s next-generation design, opening in the fall.
This vision will continue to evolve globally as new builds and restaurant remodels embrace the next era of restaurant design.
Even the KFC bucket, the brand’s most recognizable asset, has been refreshed with new energy alongside a subtle evolution of the Colonel himself, ensuring the brand’s legacy remains front and center. Together, the updated branding comes to life across packaging, digital platforms, advertising and restaurant environments.
“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” says Scott Mezvinsky, CEO, KFC Global. “This next chapter brings new energy and expression to what makes us iconic, while doubling down on our chicken and reimagining how fans experience KFC around the world.”
KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one entrepreneurial-minded cook, Colonel Harland Sanders, who created the Original Recipe more than 90 years ago. Today, KFC has more than 34,000 restaurants in over 150 countries. KFC is a subsidiary of Yum! Brands, Inc.
SOURCE: KFC