Coppell, Texas — In May, The Container Store and Bed Bath & Beyond opened its first co-branded retail location in Fort Worth, Texas. This milestone marks the next step in bringing together two iconic brands to deliver a more connected, value-driven home shopping experience.
The new store concept combines the best of The Container Store’s organizing solutions, design services and expertise with the best of Bed Bath & Beyond’s home essentials. The result is a more complete home destination that combines organization, essentials, décor and services in one convenient shopping experience.
Customers will be able to shop by room and find the store is a natural integration of Bed Bath & Beyond and The Container Store assortments. It expands core departments of The Container Store like kitchen, bath and closet with small appliances and textiles, while adding new areas customers know from Bed Bath & Beyond like dining, bedding and curtains. The store also reintroduces familiar and beloved elements of Bed Bath & Beyond, including the iconic towel wall and curated bed displays.
Bed Bath & Beyond products are currently rolling out in a phased approach across The Container Store’s 98 locations nationwide, as well as online at www.containerstore.com. Over time, the company expects to operate more than 300 stores across multiple formats, including co-branded stores, neighborhood formats, Bed Bath & Beyond Seasonal Living and buybuy BABY locations.
The co-branded format is designed to pair the strengths of both brands while leveraging shared operations, technology and customer insights across the broader Bed Bath & Beyond ecosystem.
Bed Bath & Beyond, Inc. is building a connected home ecosystem designed to make shopping for, managing and caring for a home simpler and more affordable. Through a portfolio of trusted brands including Bed Bath & Beyond, buybuy BABY, Overstock, Kirkland’s and, upon completion of the merger, The Container Store, the company serves customers through an integrated omnichannel experience spanning retail, home products, services, financing, protection and installation solutions.
SOURCE: Bed Bath & Beyond