Atlanta — GoTo Foods, parent company of Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill® and Schlotzsky’s Deli®, has appointed Lucy Brady as president of Jamba, along with expanded leadership roles across several other brands and core business functions.
The leadership appointments include:
• Lucy Brady, who joined GoTo Foods as president of Jamba on Sept. 8.
• Nathan Baldwin, president of Auntie Anne’s, is expanding his role to president of specialty brands, now also overseeing Cinnabon, Carvel and Co-Brands.
• Francisco Bram, chief growth officer, has also been named president of Moe’s Southwest Grill.
• Biplav Misra has been named chief digital & technology officer, formally adding technology to his existing oversight of digital.
“These appointments come at an important time for GoTo Foods as we reinforce our commitment to best serve our customers and partner closely with our franchisees across the portfolio,” says Omer Gajial, chief executive officer of GoTo Foods. “Strengthening our leadership structure will create greater organizational agility and allow us to remain focused on what matters most: growing category-leading brands, supporting franchisee success and delivering experiences that keep guests coming back.”
Brady brings extensive experience leading and transforming large consumer businesses, most recently as president of grocery & snacks at Conagra Brands, where she led a $5 billion portfolio of more than 60 brands. Earlier in her career at McDonald’s, Brady held senior leadership roles spanning strategy, innovation and digital customer experience.
Baldwin, who has been leading the Auntie Anne’s brand since he joined GoTo Foods in 2025, has been named president of specialty brands and will be assuming responsibility for Cinnabon, Carvel and GoTo Foods’ co-brands strategy.
Bram will lead Moe’s Southwest Grill while continuing to serve as chief growth officer of GoTo Foods. A central priority will be advancing the ongoing reimagination of Moe’s brand positioning. Bram brings more than 17 years of experience, including previous leadership roles at Chewy, Albertsons Companies, Uber and Siemens.
Misra’s expanded role brings GoTo Foods’ technology function, which he has overseen on an interim basis for the past several months, under his existing digital and off-premise responsibilities. Bringing digital, technology and off-premise together under one leader will help GoTo Foods build and deploy technology faster, making it easier for guests and franchisees to engage across all seven brands. Misra brings more than 20 years of experience, including previous leadership roles at Albertsons Companies and Amazon.
Atlanta-based company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of June 28, 2026, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,500 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 72 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s Deli® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. For more information, visit www.gotofoods.com.
SOURCE: GoTo Foods