New York City — Shake Shack Inc. plans to enter Brazil through a new licensing partnership with Bold Hospitality Company, a São Paulo-based hospitality company with longstanding ties to communities across Brazil through its restaurant operations. Following 7 years of growth in Mexico and the brand’s upcoming entry into Panama, Brazil represents the next significant step in Shake Shack’s growth across the region.
“As we continue to expand across Latin America, Brazil has long stood out as one of our most requested markets,” says Michael Kark, president of global licensing at Shake Shack. “We’re excited to partner with Bold Hospitality Company to embark on this next chapter of growth.”
Shake Shack and Bold Hospitality plan to develop 40 locations across Brazil by 2036, beginning with its first location in São Paulo in 2027.
“Shake Shack is one of the most admired brands in hospitality, and bringing it to Brazil marks an exciting new chapter for Bold Hospitality Company,” says Pierre Berenstein, CEO of Bold Hospitality Company. “Our companies share the same belief that great food and genuine hospitality create moments people remember. We are honored to partner with Shake Shack and to build this brand in Brazil with the care and long term commitment it deserves.”
Since the original Shack opened in 2004 in New York City’s Madison Square Park, the company has expanded to over 740 locations systemwide, including approximately 475 in 36 U.S. states and the District of Columbia, and over 265 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more. For more information, visit www.shakeshack.com.
SOURCE: Shake Shack