Grand Rapids, Mich. — Six months after Meijer opened its first SKECHERS concept shop inside its Knapp’s Corner (Grand Rapids, Mich.) store, the retailer plans to duplicate the shoe shopping experience in four more stores this fall.
An in-store SKECHERS shop will on September 26, 2015 in Midland, Mich. In October, similar shops will open in Greenwood, Ind., Marysville, Ohio, and Grafton, Wis.
“At Meijer, we are always striving to provide our customers with the great items they are looking for at affordable prices,” says Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “Our SKECHERS concept shops strengthen our commitment to customers and gives families a convenient place to shop for shoes together.”
Meijer has offered the popular SKECHERS shoe brand for more than a decade and is one of the largest retailers of the SKECHERS brand across the Midwest. The 804-square-foot SKECHERS concept shop began as a pilot project at the Knapp’s Corner Meijer.
The concept shop has done so well that the retailer plans to expand to four more stores this year, with dozens of others on the horizon. The SKECHERS concept shop will feature four video screens to present product information and lifestyle news, including celebrity endorsements of SKECHERS shoes.
Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. For more information, visit www.meijer.com.
SKECHERS USA, Inc., based in Manhattan Beach, Calif., designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS has more than 1,000 retail stores. For more information, visit skechers.com.
SOURCE: Meijer