7-Eleven Signs Master Franchise Agreement To Operate Stores in Vietnam

by Katie Lee

Dallas — 7-Eleven, Inc. (SEI), the world’s largest convenience retailer with 56,400 stores worldwide, has signed a master franchise agreement with Seven System Vietnam Co. Ltd. to develop and operate 7-Eleven® stores in Vietnam. The expansion marks the company’s first stake in the Pacific Rim since 7-Eleven entered Indonesia in 2009.

7-Eleven’s entry into the country aims to enhance the convenience-shopping experience for Vietnamese customers and contribute to modernizing small retailers in the world’s 13th most populous country.

The new master franchisee plans to construct 7-Eleven stores, convert existing locations to the 7-Eleven brand supported by enhanced infrastructure, and eventually franchise operations to local businesspeople.

Vietnam will be the 18th country or region where 7-Eleven stores operate. The first 7-Eleven store will open in the United Arab Emirates early this fall.

Based in Dallas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,400 7-Eleven stores in 16 countries. For more information, visit www.7-Eleven.com.

SOURCE: 7-Eleven, Inc.

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