Moorestown, N.J. — A Pea in the Pod, the well-known designer and specialty retailer of luxe maternity apparel and accessories, is returning to its retail roots with the recent opening of two new concept stores in Chicago and New York City, in partnership with Leap. The new stores, which mark the company’s first physical retail presence since before the pandemic, also offer some of the most popular styles from Motherhood Maternity, sister brand of A Pea in the Pod.
“We are excited to announce we will be opening a handful of retail stores in our top populated customer locations across the United States, with the first two stores just newly opened in Chicago and New York City, featuring A Pea in the Pod, along with some of our most popular styles from styles from Motherhood Maternity,” says Marla Ryan, executive vice president, A Pea in the Pod and Motherhood Maternity. “Prior to the pandemic all our retail locations were closed, and since then, we’ve been focusing our efforts on offering moms and expecting moms-to-be a robust digital shopping experience that’s accessible and convenient. However, we understand we have a unique customer who appreciates the opportunity to shop and try-on clothing in person, as her body changes throughout pregnancy and postpartum.”
As always, a full assortment of styles and sizes from both brands are available 24/7 online at A Pea in the Pod.com and Motherhood.com.
“We will continue to listen and learn from our customers as we explore additional store locations in collaboration with Leap’s retail platform, who has helped us bring our digital brand to life quickly in physical stores allowing us to be an omnichannel retailer again,” says Ryan. ‘It’s important to select the right locations where our customers want to shop with us as we continue building our motherhood community.”
“Having a physical retail presence is incredibly important these days and we’re thrilled to enable A Pea in the Pod’s return to omnichannel retail in their core markets of Chicago and New York City,” adds Amish Tolia, Leap co-founder and co-CEO.
The Chicago store is located at 1723 N. Daman Ave. The New York store is located at 1042 Lexington Ave., Space A.
A Pea in the Pod is a leading fashion maternity online retailer. Since 1982, A Pea in the Pod® and sister brand Motherhood Maternity® have specialized in being the preeminent brands in maternity and nursing apparel and accessories. Together, the two brands honor and offer a 10% merchandise discount to teachers, health care providers and active-duty military personnel, veterans and family members.
Leap enables brands to deploy modern, immersive retail stores that drive growth and acquire customers. Leap makes physical retail more productive and less risky for brands. For more information, visit http://leapinc.com.
SOURCE: A Pea in the Pod