American Girl Place New York Opens Flagship at Rockefeller Plaza

by Katie Lee

Middleton, Wis. — On November 11, 2017, American Girl Place New York opened at its new 75 Rockefeller Plaza location. The stunning 40,000-square-foot New York flagship store is filled with the popular products girls love — from the signature American Girl dolls and accessories to the brand’s hundreds of bestselling fiction and advice books.

In addition, the all-new space features several innovative experiences, like an exclusive Girl-and-Doll Salon; customized party options in the fun and chic Café; a Content Hub showcasing the company’s award-winning movies and videos; plus, opportunities for girls to be their own doll designers and more.

“Fourteen years ago, New Yorkers welcomed American Girl with open arms. Today, and 17 million visitors later, we’re thrilled to greet a new generation of American Girl fans at our beautiful new flagship location at Rockefeller Plaza — one of the city’s most iconic destinations,” says Katy Dickson, president of American Girl.

For more information on American Girl Place New York, visit

Middleton, Wis.-based American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. For more information, visit

SOURCE: American Girl

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