Amerlux® Changes the Way Graham’s Views Light

by Katie Lee

Dubuque, Iowa — Since 1936, Graham’s Style Store has been about creating a uniquely sophisticated customer experience. The current stewards of the Graham’s brand were looking for an updated ambience that would project the traditional quality, service and workmanship for which Graham’s is known, while adding a big dash of fun and sparkle for new generations of customers.

“Our clothes didn’t change, our lighting did,” explains Ben Graham of Graham’s Style Store. “We redesigned Graham’s to entice a whole new generation. Gallery-quality lighting was at the top of my list and I selected the Amerlux Hornet® LED system. Our selling floors now pop with color! Subtle pinstripes, patterns and textures come alive as if to say: ‘Try me! Buy me! Take me home!’ And they do.”

Amerlux® Lighting specialists studied and absorbed Graham’s culture: its history, customers, successes, challenges and future goals.

Graham’s Style Store is a fourth-generation family-owned clothier and fashion retailer located in Dubuque, Iowa. For more information, visit

Based in Oakland, N.J., Amerlux Lighting develops, manufactures and delivers architectural-grade lighting solutions that span virtually every interior and exterior application; the company also offers industry-leading integrated intelligent systems. For more information, visit

SOURCE: Amerlux, LLC

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