Ashley Stewart Opens 2 New Extended Pop-Up Stores in South Florida

Miami — Ashley Stewart, the leading American plus-size retailer and lifestyle brand, has opened two new retail experiences in the South Florida market at two of the country’s premier outlet retail shopping centers: Dolphin Mall and Sawgrass Mills.

“We’ve been in the business for 30 years, and throughout that time, we’ve continued our commitment to body diversity and inclusion,” says Gary Sheinbaum, CEO of Ashley Stewart. “We believe we have the best fit in the world for plus-size women and pride ourselves on boldness, individuality, color and pattern.”

Proud to be the sole plus-size retailer in both shopping centers, Ashley Stewart will utilize this exclusive access to highlight the company’s sub-brand, Curvy Girl. A more youthful, edgy aesthetic, Curvy Girl provides sexy, fashion-forward pieces perfect for festivals, concerts and informal gatherings. In addition, Ashley Stewart will spotlight special designer lines, including partnerships with DKNY Sport, FILA, Champion and future capsule collections. The extended pop-up locations will also carry denim, dresses and intimates, along with Ashley Stewart fashion and accessories.

Ashley Stewart will launch each extended pop-up in partnership with Leap, Inc., the omnichannel retail platform for modern brands. An innovator in immersive retail marketing, Leap’s adaptive platform supports Ashley Stewart’s customer acquisition and retail marketing strategies. The brand will leverage Leap’s infrastructure, operations and technology to engage a new customer segment while creating scalable growth channels.

“We’re excited to have this opportunity to take a deeper look into our consumer base within South Florida. We see Leap’s turn-key platform as a tool to build deeper connections and increase our omnichannel customer experience,” says Sheinbaum.

The grand opening for the first extended pop-up, designed within a 3,397-square-foot space, was October 9 in Dolphin Mall, Miami’s largest outlet shopping center. Ashley Stewart will also join the retail roster at Sawgrass Mills, a tourist destination and one of the largest outlet shopping centers in the U.S., in Sunrise, Fla. Just in time for the holiday season, this second pop-up encompassing a 2,896-square-foot retail space is set to open on November 6.

Since its founding in 1991, Ashley Stewart® has stood for uncompromising style, fashion and value, championing the confidence and empowerment of women. Today, Ashley Stewart has 82 stores across the United States. For more information, visit www.AshleyStewart.com.

 

 

 

SOURCE: Ashley Stewart

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