AT&T To Open Signature Store in Boston

by Katie Lee

Dallas — To celebrate its long-standing partnership with Boston’s most iconic event, AT&T will introduce one of the largest and uniquely customized retail store on Boylston Street, opening days leading up to the Boston Marathon in April. 

The store, located at 699 Boylston St. and steps away from the marathon finish line, will be among one of the largest AT&T retail locations in the country at 9,000 square feet and will be AT&T’s signature store of New England. The store sets itself apart with an all-glass front and space that spans two floors. The Boston flavor is prevalent across the space, with a special Boston Marathon-themed mural.

ATT Upper Level DetailInside the store, customers will find three unique zones — Connected Experience, Community and Explore Zones — each designed to match AT&T customers’ mobile lifestyles. Traditional cash register counters will be replaced by round, café-style tables that allow side-by-side interaction with retail consultants. These consultants will carry tablets supported by a mobile point-of-sale system that allows them to help customers anywhere in the store. To read more about AT&T’s new store format, click here.


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