Athleta Makes East Coast Debut with First New York Stores

by Nate Hunter

San Francisco — Gap Inc. has opened its first Athleta stores outside San Francisco with two new locations in Manhattan.


San FranciscoGap Inc. has opened two new Athleta retail locations this week in Manhattan’s Upper East Side and Upper West Side neighborhoods. These openings mark the brand’s entry into the East Coast market — and its first stores outside San Francisco — and support Athleta’s plan to open up to 50 stores by 2013.

“Entering New York is a significant milestone for us,” says Scott Key, senior vice president and general manager of Athleta.

The new stores will offer shoppers Athleta’s collection of women’s active lifestyle apparel for yoga, running, swim, gym, hiking and skiing — designed by and for female athletes — as well as other products for both athletic and everyday pursuits.

Both stores boast modern, clean designs and complement Athleta’s catalog imagery with sleek steel and warm wood trim at the cash wraps and in the dressing room seating areas.

Additional unique-to-Athleta features include free alterations in-store, kiosks that link directly to the website offering customers access to additional product and sizes, and free fitness classes.




SOURCE: Gap Inc.

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