Athleta Wins Hot Retailer Award by ICSC

by Nate Hunter

Las Vegas — Athleta, the women’s sports and active apparel brand from Gap Inc., has won a 2011 Hot Retailer Award from the International Council of Shopping Centers (ICSC).


Las Vegas — Gap Inc.’s women’s sports and active apparel brand, Athleta, has been awarded the International Council of Shopping Centers (ICSC) 2011 Hot Retailer Award, an award that recognizes innovative retail concepts.

Based on a survey of over 55,000 ICSC’s members worldwide, Athleta was chosen as one of the “hottest” retail concepts for 2011. On May 24, 2011, Scott Key, senior vice president and general manager of Athleta, received the award at ICSC’s global retail real estate convention, RECon, in Las Vegas.

Realizing the tremendous business opportunity of the rapidly growing $31 billion women’s sports and active wear market, the company formally expanded its Athleta catalogue and online business to brick and mortar in 2011. Based on strong customer response, the company is expected to open two additional stores in New York City this summer, with the goal of opening 50 stores across North America by 2013.

Gap Inc. acquired Athleta Inc. in September 2008, making it the fifth brand alongside Gap, Banana Republic, Old Navy and Piperlime. Founded 12 years ago, Athleta is headquartered in Petaluma, Calif. Gap Inc. has about 3,100 company-operated stores, about 175 franchise stores, and e-commerce sites. For more information, visit

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. For more information, visit




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