Authentic Appoints SVP to Drive Brand Growth Across Japan

by Katie Lee

New York City — Authentic Brands Group, a global brand development, entertainment and marketing platform, has appointed Jeff Daggett as senior vice president – head of Japan. With more than three decades of industry experience, Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese market.

“Jeff’s extensive industry experience and proven track record make him an ideal leader to drive Authentic’s expansion across Japan,” says Wesley Chu, regional president APAC, Authentic. “We are excited to welcome his strategic vision and comprehensive understanding of the market, which will not only enhance the visibility of our brands, but also fuel significant growth across this pivotal market.”

Daggett is a highly accomplished and versatile leader with a proven track record of creating thriving retail businesses for renowned brands, including Gap, Levi’s, Nike and Vodafone. He was also instrumental in generating significant revenue streams for world-leading content creators, including Disney and NBC Universal. With Daggett’s expertise, Authentic aims to accelerate growth and fortify market presence in Japan.

Daggett is based in Tokyo and will report directly to Chu. He officially assumed his new role on July 1, 2024.

Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

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SOURCE: Authentic Brands Group

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