Denver — Bad Ass Coffee of Hawaii is gearing up for a momentous 2024, following a year that saw 25 new franchise agreements and the opening of seven new stores, three of which were in new markets. The brand now has more than 100 stores in the development pipeline and aims to secure agreements for an additional 36 locations while opening more than 20 additional stores in 2024.
During 2023, the company emphasized greater focus on implementing refined systems and processes with franchisees which resulted in improved store-by-store financial performance. With same-store sales up year over year and more than half of the system setting record sales weeks, prospects are flocking to the brand’s franchise opportunity.
Bad Ass Coffee continues to prioritize innovation to meet the needs of today’s modern customers while helping drive franchisee profitability. This, paired with advances in marketing, technology, streamlined operations and more, has led to tremendous results.
“As we transition from building infrastructure to seeing first-hand the success of this implementation, we are maturing as a brand and are incredibly excited for the future,” says Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “The momentum we have is at an all-time high as we continue to develop primary markets. Despite challenging economic conditions, interest from franchisee prospects has only grown, further validating our position as a leading coffee franchise in the QSR space.”
Driving this next era of growth is the company’s recently appointed chief development officer, Gregg Koffler, who oversees the brand’s franchise expansion strategies while streamlining the development process. Prime growth markets include the coastal, southwest and southeast regions, as well as Texas.
Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989. Today, it has more than 30 U.S. franchise locations — with 100+ additional shops in various stages of development. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit www.badasscoffeefranchise.com.
SOURCE: Bad Ass Coffee of Hawaii