West Palm Beach, Fla. — Ballard Designs has chosen West Palm Beach, Fla., as the location of its inaugural Interior Design Studio concept store, and this month opened a newly renovated 2,500-square-foot space to become Ballard’s 17th retail location nationwide.
“We’re so excited to launch our first ever Design Studio in this area because our 40+ years of client buying trends and business data tell us that the people of West Palm Beach love Ballard Designs,” says Dominic Milanese, vice president of retail for Ballard Designs.
Inside the new Ballard studio retail store.
The new retail studio concept store sits on The Dixie Highway in the Design District, an area booming with distinguished designers and décor stores in the city’s most desired location for the home interiors industry. Ballard’s store will offer eclectic furniture & home décor, as well as personal design assistance, to the area’s interior designers, decorators and consumers.
Ballard Design Studio’s core concept is to offer customers a hands-on, one-on-one experience for individuality and customization of home design projects.
- Guests can easily see and feel furniture designs and fabrics, lighting, and rug samples, etc. before ordering them.
- The store is streamlined to help guests make their design decisions in person, then seamlessly place custom product orders for delivery.
- All Studio personnel are trained as experts in Ballard products and will serve as crucial resources in helping shoppers make selections.
The Design Studio can assist buyers in furnishing or refurnishing their entire homes in Ballard’s classic chic style.
Since 1982, Ballard Designs has offered a unique curation of home furnishings and décor and ‘how to decorate’ advice from all periods and provenance. Ballard Designs is part of Qurate Retail GroupSM, select leading retail brands that include QVC®, HSN®, Zulily®, Frontgate®, Garnet Hill® and Grandin Road®.
SOURCE: Ballard Designs