Birmingham, Ala. — On Oct. 21, leading furniture design retailer Ballard Designs opened its first Alabama location in downtown Birmingham’s historic Hardwick Building.
“Our beautiful new store [is] a playground for home decorators,” says Karen Mooney, president of Ballard Designs. “Birmingham [now has] an exciting, go-to source for home decor as vibrant and colorful as the murals that help make downtown a magnet for art and design lovers.”
Situated along the popular Rotary Trail, Ballard’s newest location occupies the renovated Hardwick Building’s street level with restaurants and other businesses filling the remaining floors and spaces. As a bonus, Ballard also designed and furnished the building’s shared entryway to serve as a waiting area for restaurant goers. The store location district has many antique and local furniture stores, along with architect and design firms which complement the brand’s offerings.
Inside the new Ballard Designs space, guests can browse beautifully decorated room vignettes filled with the brand’s exclusive living room and dining room furniture, lighting, rugs, bedding and home décor. The assortment and color palette has been carefully curated to appeal to first-time homeowners, downsizers and professionals working and living in the downtown area.
Decorating enthusiasts will also find a fully staffed design center where they can sample hundreds of fabrics in the latest on-trend hues and schedule a complimentary appointment for design services with one of Ballard’s expert Design Consultants.
Since 1982, Ballard Designs® has offered a unique curation of home furnishings and décor from all periods and provenance. Its designers travel the world for inspiration, translating the latest trends in fashion, color and style into finely crafted, proprietary products. Ballard Designs is part of Qurate Retail Group℠ which includes QVC®, HSN®, Frontgate®, Garnet Hill® and Grandin Road®.
SOURCE: Ballard Designs