St. Petersburg, Fla. — Barberitos, a fast-casual burrito brand and member of the better-for-you dining platform WOWorks, is signing a 10-unit franchise agreement that will introduce the brand to multiple locations across Alabama. This expansion follows the recent unveiling of Barberitos’ reimagined look and enhanced menu.
The first two Barberitos locations are currently under construction in Wetumpka and Prattville, Ala., with an anticipated opening by March. This rollout will mark the beginning of a broader expansion across the state, with plans for at least four additional stores in 2025. Additionally, franchisee Haresh Patel of POS Properties LLC intends to incorporate another WOWorks brand, Frutta Bowls, into the travel centers of his existing gas stations, leveraging non-traditional locations like airports, grocery stores and university dining halls — proven successful venues for WOWorks. Frutta Bowls is one of the fastest-growing superfood cafés.
“We are thrilled to partner with Haresh Patel and welcome him into the WOWorks family during this exciting time for Barberitos,” says Kelly Roddy, CEO of WOWorks. “This 10-unit agreement…highlights the momentum of one of our fastest-growing concepts in the fast-casual burrito category.”
Founded in 2000, Barberitos is a fast-casual Southwestern grill celebrated for its fresh, customizable menu featuring burritos, tacos, salads and more. With locations throughout the Southeast, Barberitos began franchising in 2002 and was acquired by WOWorks in 2022.
Founded in 2020, WOWorks is a subsidiary of Centre Lane Partners, LLC whose portfolio includes Barberitos Southwestern Grille and Cantina, Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, Z!Eats (formerly Zoup!) and The Simple Greek. WOWorks aims to drive explosive growth across its brands through innovative avenues such as ghost kitchens, food trucks and grocery retail. For more information, visit woworksusa.com/a-place-to-invest.
SOURCE: Barberitos