Batteries Plus Signs Agreements for 20 New Stores in Third Quarter

Hartland, Wis. — The nation’s largest and fastest-growing battery, light bulb, key fob and repair franchise, Batteries Plus, has seen significant third quarter growth with the signing of 20 new store agreements, bringing the brand’s total signings for the year to 66. Included in the 20 new store agreements was a 10-unit signing which will expand the brand in Nevada and Utah, a three-unit signing in Philadelphia and multiple two-packs set to expand Batteries Plus into Sacramento, Calif., and Wichita, Kan. Additional single-unit signings will grow the brand in Georgia, Texas, Illinois and California. Batteries Plus has its sights set on an additional 15-20 signings before the end of the year.

“Entrepreneurs and current store owners want to join and reinvest in our system because we offer a stable, lucrative business model and our third quarter growth is a testament to the strength of our brand,” says Joe Malmuth, vice president of franchise development and relations and certified franchise executive (CFE). “We are very proud of our continued success and look forward to strengthening our presence in key markets throughout the country with dedicated and passionate owners.”

The brand has noted an exciting trend of multi-unit ownership, showcased nicely by the 10-unit signing in the third quarter. Malmuth projects additional large-scale agreements to transpire before year’s end — putting the brand far ahead of its intended goal of 55 total signings in 2021. This year’s growth has been coast-to-coast with signings set to develop the brand in the Pacific Northeast, the Southwest (including Arizona and Utah), the South (including Florida, Texas, Louisiana and Alabama) and the East Coast (including New Hampshire, Long Island and the Raleigh-Durham area).

“Our focus for 2021 has been to promote infrastructure investments that will continue to help our existing franchisees navigate the uncertain environment brought on by the pandemic. At the same time, we have kept our sights set on expansion of our brand through new ownership,” says Scott Williams, CEO of Batteries Plus. “As we look ahead to the end of the year and early 2022, we will put our efforts toward bringing our unmatched products and services to communities across the country that are currently underserved by our brand.”

Batteries Plus, founded in 1988 and headquartered in Hartland, Wis., is a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. The retailer also offers key programming, replacement and cutting services. Batteries Plus currently has more than 760 stores in operation and development nationwide. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. For more information, visit




SOURCE: Batteries Plus


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