bebe CEO Resigns

by Nate Hunter

Brisbane, Calif. — Jim Wiggett, who joins the bebe team with close to 40 years of retail, merchandising and business experience, has been appointed interim CEO.


Brisbane, Calif. — Steve Birkhold has resigned as chief executive officer of bebe stores, inc., effective immediately. Concurrently, the board of directors has appointed Jim Wiggett, currently CEO of Jackson Hole Group, as interim CEO of bebe. The company will also commence a search for a permanent chief executive officer.

“On behalf of the board of directors, we are excited to welcome Jim to the team,” says Manny Mashouf, chairman of the board. “Jim is a highly accomplished executive, with proven leadership capabilities, retail and merchandising expertise and a wealth of strategic business knowledge, and we look forward to his insights into the strategic direction of the company. We would like to thank Steve for his contributions as CEO, and we wish him well in his future endeavors.”

Wiggett has been providing advisory services to the company for the past 5 years. He joins the bebe team with close to 40 years of retail, merchandising and business experience. Prior to founding the Jackson Hole Group, a strategic consulting group, Wiggett held a number of executive positions with several high-profile companies, most recently as executive vice president of Moet Hennessy Louis Vuitton (LVMH). While at LVMH, he served as the president and CEO of, a subsidiary of LVMH.

bebe stores, inc. is a global specialty retailer that currently operates 227 stores, of which 176 are bebe stores, 18 2b bebe stores and 33 bebe outlet stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada.







SOURCE: bebe stores, inc.



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