Betco Corporation Sets Sights on Expansion via Acquisition

by Katie Lee

Bowling Green, Ohio — Family-owned specialty chemical and equipment manufacturer Betco® Corporation is actively seeking opportunities to diversify and acquire culturally aligned businesses. As a part of its growth strategy, its core objective will help it expand its existing products and capabilities, as well as integrate best practices from all companies to support continuous process improvement.

In pursuit of entities with potential sale aspirations, Betco has enlisted the help of Pursant, an Illinois-based investment banking firm that provides buy-side and sell-side advisory, certified business valuation, business optimization, and talent support services to manufacturing and other sectors. Pursant has started proactively exploring the interest of companies that could supplement Betco’s existing business and benefit from the economies of scale that the corporation’s wide reach would provide.

Betco has applied over 70 years of industry experience into creating the most comprehensive line of cleaning and maintenance products and programs ever supplied by one manufacturer. Its expansion into various new product categories has been achieved through a combination of research and development and acquisition — the latter of which began with the purchase of Toledo Chemical in the mid-1960s and resultant addition of disinfectants to Betco’s offering.

Other acquisitions include two powered equipment companies, PowerBuff and NuSource, in the 1990s that ultimately led to Betco’s first entirely in-house machine. More recently, the purchase of wood floor coatings industry leader Basic Coatings® in 2005 served to augment Betco’s existing floor care expertise, and a long-held commitment to sustainability drove the 2015 acquisition of Bio-Systems International — since renamed EnviroZyme® — a top provider of live bacterial cultures for a wide variety of janitorial, wastewater and other bioaugmentation applications.

“COVID-19 sparked heightened and abiding awareness worldwide of disinfection, cleanliness and hand hygiene,” says Brad Betz, president of Betco Corporation. “Having dynamically improved our capabilities in response to the pandemic, we are entering a new era of growth and building on our most formidable assets: our brands, our high-performing solutions and our dedicated team members. We are now on a strategic journey to leverage these strengths through acquisition.”

Betco was founded in 1950. For more information, visit



SOURCE: Betco® Corporation

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