Murray, Utah — Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY and a blockchain asset portfolio, will change its corporate name to Bed Bath & Beyond, Inc., effective Aug. 29, 2025. The renewed brand combines its billion-dollar www.BedBathandBeyond.com platform with localized, capital-efficient stores.
The Bed Bath & Beyond comeback is underway with its first store conversion in Nashville, Tenn., which has experienced significant traffic and revenue alongside nationwide media coverage with a de minimis capital investment. Over the next 24 months, the companies plan to convert additional Kirkland’s locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores, and will continue to accept the legendary Bed Bath & Beyond coupon — no matter how old — both online and in-store.
“Our name change is highlighting one of the most valuable pieces of intellectual property that investors and consumers know today and does not change our intense focus on growing revenue, achieving profitability in the near term and monetizing valuable blockchain assets,” says Marcus Lemonis, executive chairman and principal executive officer. “We remain laser focused on growing the Bed Bath & Beyond brand, building Overstock.com back to a billion-dollar nameplate and unlocking value within our blockchain assets.”
Beyond, Inc. will continue to trade with ticker symbol BYON until the close of market on Aug. 28, 2025. Bed Bath & Beyond, Inc. will begin trading with ticker symbol BBBY when markets open on Aug. 29, 2025.
Beyond, Inc., based in Murray, Utah, is an e-commerce-focused retailer with an affinity model that owns or has ownership interests in various retail brands. The company currently owns Bed Bath & Beyond, Overstock, buybuy BABY and other related brands and websites as well as a blockchain asset portfolio. For more information, visit www.Beyond.com.
SOURCE: Beyond, Inc.