Beyond Juicery + Eatery Expands Outside Midwest with First Florida Locations

by Katie Lee

Naples, Fla. — Beyond Juicery + Eatery is expanding beyond its Midwest roots, inking a multi-unit agreement to develop two locations in Southeast Florida. Wall Street veteran and business leader Steve LaFontaine will open the brand’s first Florida location in Naples.

“Through decades of experience, I’m very familiar with the operational and brand support needed to make a business successful — and it was clear from the start Beyond Juicery + Eatery had that and more,” says LaFontaine. “Behind every growing brand is a passionate founder. Mijo was one that stuck out among the rest, as his continued involvement with franchisees and dedication to reinforcing the values established during Beyond’s inception, drove the brand towards impressive new heights. It’s clear Beyond is on the heels of an explosive growth era and we’re thrilled to be a part of it. The brand’s fresh, healthy products and sleek restaurant design will no doubt be the perfect addition to the Naples restaurant scene.”

Beyond Juicery + Eatery offers a wide variety of made-to-order juices, smoothies, wraps, sorbet bowls and salads, and its commitment to fresh ingredients is what sets it apart from other restaurant concepts in the industry. Maintaining its neighborhood feel and Michigan-made roots, Beyond Juicery + Eatery now has nearly 40 locations open and is growing nationwide.

“This momentous signed agreement to expand our brand beyond the Midwest is such an exciting milestone,” says Mijo Alanis, co-founder of Beyond Juicery + Eatery. “Beyond has become a healthy staple in each community our restaurants serve and I’m confident the same will be true as we open our Florida locations. Steve and John have impressive backgrounds and their commitment to help strategically grow our concept makes them the perfect franchisees to lead the charge for our expansion into the Southeast. With the entire state of Florida being a prime growth market for Beyond, these first two Naples locations will be the catalyst for our continued development.”

For more information about franchising, visit

The Michigan-based, health-focused, fast-casual restaurant concept was founded in 2005 by husband-and-wife duo Mijo Alanis and Pam Vivio in Birmingham, Mich. Beyond Juicery + Eatery started franchising in 2019. For more information, visit:




SOURCE: Beyond Juicery + Eatery


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