New York City — BoConcept, a global leader of the furniture franchise industry, celebrated the opening of its 300th store in July with a new location in Boston-Dedham, Mass.
“We’re very proud to open our 300th store with our franchise partners in Boston, marking another important achievement in our company’s global expansion,” says Michael Linander, chief retail officer for BoConcept. “In a challenging and rapidly-changing omni-channel retail landscape, BoConcept continues to inspire consumers, offering them extraordinary experiences and services through both our innovative stores and talented interior designers.”
The BoConcept Boston-Dedham location features a refreshed, evolved store concept — Store Ekstraordinær — that offers customers an elevated take on the shopping experience, including consultations with expert interior designers, the ability to view and customize items from a vast collection of items and the ability to create a 3D rendering of the space the customer would like to design. The innovative store design is the first of its kind on the East Coast.
The owner of the new Boston-Dedham store also owns a store in Newbury, Mass., and is set to open a third location within the next year.
BoConcept was originally founded in Denmark in 1952 and began franchising in Paris in 1993. Today, with an ambitious opening plan to reach 350 stores by 2023 and over 20 store openings planned for 2021, BoConcept and its franchise partner network aim to accelerate its steady expansion and reinforce its presence in 64 markets around the world. BoConcept’s 15 U.S. locations include a flagship store, which opened in December 2017 on Madison Avenue in New York City. For more information, visit www.boconcept.com.