Alpharetta, Ga. — British clothing brand Boden opened its first-ever store in the United States on Nov. 21 at mixed-use destination Avalon in Alpharetta, Ga. The 2,000-square-foot retail space marks a key milestone in the brand’s U.S. growth strategy.
The new store blends color and wit with the quality craftsmanship that Boden’s customer knows and loves. A bespoke chandelier, commissioned in partnership with British design house Richard Taylor Designs and handcrafted in Italy, lights the space with a gallery-style exhibition featuring iconic British figures personally chosen by its founder and chief creative officer, Johnnie Boden. Illustrations by British artist Charlotte Farmer can also be seen throughout the space. Farmer’s illustration of Boden through the ages will greet guests as they enter the store, charting Boden’s rise from a mail-order startup in 1991 to a globally recognized name in British fashion.
To capture the spirit of the holiday season, the store will showcase Christmas trees decorated with handmade striped baubles from British pottery brand Cornishware and seasonal wreaths crafted by talented local florist Anik Collective.
Founded in 1991 by Johnnie Boden, the retailer is now the second largest British premium clothing brand in the U.S., with 1.9 million active customers worldwide.
“We’re thrilled to be opening our first U.S. store at Avalon,” says Katherine Danneberg, chief commercial officer of Boden. “The American customer has embraced Boden with such warmth and enthusiasm over the years, so it feels like the right moment to bring our brand to life in a physical space. We couldn’t think of a better home than Alpharetta for this exciting new chapter.”
Since launching digitally in the U.S. in 2002, Boden has built a strong and loyal American following. The Avalon store marks the next step in the brand’s journey.
“Introducing highly sought-after brands to the community is an important part of what makes Avalon so special, and welcoming Boden’s first U.S. store is an amazing milestone for our team,” says Adam Schwegman, head of retail leasing at Jamestown. “Boden’s signature style and loyal following make it a natural fit, and we’re thrilled to give guests the opportunity to shop the brand in person.”
Boden is a British online clothing retailer. Three decades of the business has attracted a global following — particularly in the UK, U.S., Germany, Austria, France and Australia — with over 1.9 million active womenswear and childrenswear customers worldwide. Boden is stocked in Nordstrom department stores in the U.S. and its first standalone U.S. Boden store in Atlanta, which opened in November 2025.
Avalon, located in the heart of Alpharetta, a suburb north of Atlanta, is a sustainably designed, 86-acre community featuring more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. For more information, visit www.experienceavalon.com.
SOURCE: Jamestown Properties