Summit, N.J. — Boll & Branch, a leading luxury bedding and home brand, has opened its 14th retail location at SouthPark in Charlotte, N.C., and its 15th retail location at Bethesda Row in Bethesda, Md. With these additions, the brand will nearly double its retail portfolio in 1 year, growing to 15 stores nationwide and deepening its presence in key markets across the country.
“Nearly doubling our retail footprint this year is a pivotal milestone in bringing the Boll & Branch experience to more customers nationwide, while creating meaningful, 1:1 relationships within each local community we serve,” says Katia Unlu, chief commercial officer, Boll & Branch. “Our retail stores continue to deliver exceptional results, with revenue up nearly 60% year-over-year, demonstrating both the strength of the channel and the deep loyalty of our customers. As we continue to expand and bring the world of Boll & Branch to life for our customers, we are focused on delivering an exceptional in-store experience that drives meaningful growth in every market we enter.”
Boll & Branch delivers unique experiences both inside and outside of its stores. In-store, customers can take advantage of personalized bedding consultations, curated product displays and early access to new collections. Beyond the four walls, the brand extends its service through in-home design installations and personalized bed styling, bringing its meticulous attention to detail directly to customers’ homes. Ongoing activations at retail locations — including floral arrangement workshops, custom monogramming and coffee carts — deepen customer relationships and reflect Boll & Branch’s commitment to thoughtful, engaging experiences at every touchpoint.
Boll & Branch has 15 brick-and-mortar locations open nationwide as well as a presence in more than 100 Bloomingdale’s and Nordstrom locations. In 2025, the brand has expanded into the following markets:
- Marietta, Ga.
- Palm Beach Gardens, Fla.
- Fairfax, Va.
- Birmingham, Ala.
- Edina, Minn.
- Charlotte, N.C.
- Bethesda, Md.
Looking ahead to 2026, Boll & Branch will continue to prioritize expansion along the East Coast, throughout the South and into the Midwest.
Boll & Branch is a leading designer and retailer of luxury home textiles, and the only bedding brand managed from the source. Founded in 2014, Boll & Branch partners directly with farmers to source the highest quality 100% organic cotton, and with factories that combine modern, sustainable methods with time-honored traditions. For more information, visit www.bollandbranch.com.